| The company
Paul’s Warehouse is leader in discount sports retail and operates 15 retail stores spread over New South Wales, Victoria and Tasmania in Australia. Products such as footwear, apparel, Gym equipment and other major sporting accessories are offered at discounted rates throughout the year by Paul’s warehouse.
Paul’s warehouse, started as a family owned business this store has grown in leaps and bounds and is currently celebrating its 24th year of existence in discount retail segment. Paul’s warehouse was the first Australian sports retailer which imported and offered sporting goods , surf wear and brought leading sports brands like Billabong, Havaianas, Globe, DC Shoe Co, Etnies, Hurley and many more to Australia.
The real attraction remains best deals which Paul’s’ warehouse offers to its customers through its presence with such a large number of retail outlets and simplified e-commerce website or web store which is revolutionary in discounted sporting retail segment.
Challenges
Paul’s warehouse each retail outlets used Microsoft RMS as point of sale application to manage inventory, accounting and sales orders for smooth operation. These outlets were well equipped to ship orders. Paul’s warehouse management was looking out for solutions to interlink all the retail outlets.
As an efficient web store Paul’s warehouse also wanted to display the shipping rates of the product from different store locations and a real time mechanism to track and update status of orders from different locations on the website.
With ever growing e-commerce market Paul’s warehouse was eager to maintain its market leader position in this domain and wanted a customized e-commerce solution which can take care of the specific requirements and also provide some additional features.
Solution
Delivering solution which can cover all the major requirement of Paul’s warehouse was a major task and 24SevenCart with it robust shopping cart and features of dynamic RMS was an amicable solution. A solution was required to be developed keeping in mind the usage of the website, ease of work for warehouse managers, providing benefits to the users and combining the entire retail stores under one web store.
The web store required new and latest retail management software which can be customized easily and linked to each retail outlets to enable updates in the RMS database on a regular basis.
24Seven Cart solution for Paul’s Warehouse
Installation
24SevenCart solution for Paul’s warehouse started with providing integrated independent RMS links to each of the 15 stores. Each store was now enabled to update their inventory, sales and order details in singular RMS database.
Ecommerce website
24SevenCart designed and developed an e-commerce website connected with all the RMS links of the respective stores. This feature enables Paul’s warehouse to showcase the list and range of products offered at various stores at one place.
Shipping rates and tracking
Most of these web stores have a fixed shipping rates and condition which are displayed with the maximum retail price of the product on the product page. 24SevenCart included the shipping matrix of the Paul’s warehouse with rates and conditions into the database which enabled display of appropriate shipping rates and conditions for each and every product for all store locations.
24sevencart also deployed a tracking mechanism in the web store through which customers can track their orders online any time.
VIP customers
24SevenCart marked VIP customers in the RMS Account number and installed application to check each and every customer logged in against the extensive database of customers and delivers higher discount rates to customers which are confirmed as VIP members of the Paul’s warehouse store.
Splitting and modification of order
24SevenCart integrated unique solution for Paul’s warehouse where it can split a customer’s bulk order at the backend and send split orders to the respected stores. This enables Paul’s warehouse to divert orders to stores where products are available. The completed order is thus, sent to the customer in different shipment from different warehouses.
Custom messages appear on the website on addition of specific products which have some particular discount or schemes associated or running with them.
Benefits
24SevenCart offered Paul’s warehouse a fully customized solution to track down inventory, orders, sales, schemes, payments and shipping. A fully fledged e-commerce website connected all the stores through RMS links which enhanced the users experience in online shopping.
Online shopping cart and the ecommerce web store designed by 24SevenCart for Paul’s warehouse provides customers multiple options and array of choices with a better navigation and informative features. |
